Show me the estimates!
US Box Office estimates for weekend 16-18 March 2012
|#||Movie title||Studio||Weeks in release||3 Day Weekend $||Total $|
|1 NEW||21 Jump Street||Sony||NEW||$35 million||$35 million|
|2 \/||The Lorax||Universal||3||$22.8 million||$158 million|
|3 \/||John Carter||Disney/Buena Vista||2||$13.5 million||$53 million|
|4 \/||Project X||Warner Brothers||3||$4 million||$48 million|
|5 /\||A Thousand Words||Paramount/DW||2||$3.8 million||$12 million|
|6 \/||Act of Valor||Relativity||4||$3.7 million||$62.3 million|
|7 –||Safe House||Universal||6||$2.8 million||$120 million|
|8 /\||Journey 2||Warner Brothers||6||$2.5 million||$95 million|
|9 NEW||Casa De Mi Padre||Lionsgate||NEW||$2.2 million||$2.2 million|
|10 \/||This Means War||Fox||5||$2.1 million||$50.5 million|
’21 Jump Street’ is a huge hit and so it should be. It’s one of the most satisfying action/comedy films in a long time. An estimated $35 million in its opening weekend working off an alleged budget of $45 million and the added baggage of being a very loose adaptation of an 80s television show – it’s a solid effort. Sony did spend a fair chunk of change on marketing that included overseas press tours (including Australia – a film junket that we were part of) and a lot of promo for the film. Sony were clever to use alternative methods to promote the film to target its younger audience that included debuting the first trailers via Facebook and Twitter plus offering preview screenings to College/University audiences.
‘The Lorax’ continues its charge and is on track to make $200 million while ‘John Carter’ bagged $13.5 million and looks to be on course to earn just below the $100 million before it finishes up but it will be interesting to see what happens when a little film called ‘The Hunger Games’ shows up.
‘Case De Mi Padre’ made a small cameo in the top ten making $2.2 million from just over 300 locations with an alleged budget of $7 million for Will Ferrell’s Spanish film that’s bound to become the stoner cult film it was always intended to be.
Stats via Box Office Mojo