Show me the estimates! US Box Office

US Box Office estimates for weekend 2-4 March 2012

# Movie title Studio Weeks in release 3 Day Weekend $ Total $
1 NEW The Lorax Universal NEW $70.7 million $70.7 million
2 NEW Project X Warner Brothers NEW $20.8 million $20.8 million
3 \/ Act of Valor Relativity Media 2 $13.7 million $45.2 million
4 – Safe House Universal  4 $7.2 million $108.1 million
5 \/ Good Deeds Lionsgate 2 $7 million $25.7 million
6 \/ Journey 2 Warner Brothers 4 $6.9 million $85.6 million
7 \/ The Vow Screen Gems 4 $6.1 million $111.7 million
8 \/ This Mean War Fox 3 $5.6 million $41.4 million
9 \/ Ghost Rider 2 Sony/Columbia 3 $4.7 million $44.8 million
10 \/ The Artist Weinstein Company 15 $3.9 million $37 million

‘The Lorax’ opened to $70.7 million that is the highest opening of a film in 2012 so far. It’s the highest opening for a film produced by Illumination Entertainment out grossing the opening of ‘Despicable Me’ ($56 million) and ‘Hop’ ($37 million). ‘Despicable Me’ went on to gross over $250 million so ‘The Lorax’ is off to a good start.

‘Project X’ isn’t worth paying to see but audiences wasted an estimated $20.8 million seeing it. The film is rumoured to have cost $12 million to make but once you add the cost of marketing the thing; $20 million isn’t a good result.

Other films worth noting – ‘Act of Valor’ did well to hold the third spot with $13.7 million and ‘Safe House’ held onto forth spot for a second week in a row and passed the $100 million dollar mark.

These figures are estimates and will be updated as actual numbers come through.

Stats from Box Office Mojo

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