Show me the Money! US Box office report


Domestic US Box Office 28-29 January 2012

# Movie title Studio Weeks in release 3 Day Weekend $ Total $
1 NEW The Grey Open Road Films NEW $19.6 million $19.6 million
2 \/ Underworld Awakening Screen Gems 2 $12.3 million $44.9 million
3 NEW One for the Money Lionsgate NEW $11.5 million $11.5 million
4 \/ Red Tails Fox 2 $10.3 million $33.8 million
5 NEW Man on a Ledge Summit NEW $8




6 \/ Extremely Loud & Incredibly Close WB 6 $6.9




7 \/ Contraband Universal 3 $6.7 million $56.6 million
8 /\ The Descendants Fox Searchlight 11 $6.4


$58.7 million
9  \/ Beauty & the Beast 3D Disney/Buena Vista 3 $5.3


$41.1 million
10 \/ Haywire   Relativity Media 2 $4 million $15.2 million


‘The Grey’ is triumphant in the number one spot with 19.6 million. A great result for talented director Joe Carnahan who copped a beating when his previous effort ‘The A-Team’ didn’t deliver big dollars. His re-team with Liam Neeson played up the actor’s new found niche as an action man despite the fact he’s pushing 60! Neeson is becoming very reliable at the box office, especially when explosions and punching a wolf in the face is involved. Carnahan has already been tapped to remake the Charles Bronson film ‘Death Wish’ that is a big studio project that has been in development for a long time. No doubt the success of ‘The Grey’ will put Carnahan in demand that is well deserved. It’s also a big win for newcomer distributor Open Road Films. Open Road has a limited number of releases each year as part of their strategy but they also have the big screen adaptation of Stephanie ‘Twilight’ Meyer’s book ‘The Host’ on their books for a 2013 release. Watch this space as an independent distributor on the rise.

‘Underworld Awakening’ did well to hold off two new films and lock in second place but there has been no announcement from Screen Gems as to whether a fifth film will be green-lit or not. Once the film slides a little in the top ten we’ll probably see an announcement to give it a last minute kick before it drops off. It has a long way to go to beat the grosses set by the first two films.

‘Contraband’ gets a gold star this week for giving Universal Pictures the highest grossing film of 2012 so far. Universal took the top spot from Paramount that was previously on top thanks to the success of the low budget horror film ‘The Devil Inside’.

The flow on effect of awards buzz has seen a significant spike in interest for ‘The Descendants’ and ‘Extremely Loud and Incredibly Close’ as everyone hits the cinema to find out what all the fuss is about.


We predicted ‘Man on a Ledge’ to do well but it only managed $8 million. Unfortunately, it’s bad news for Sam Worthington who hasn’t delivered decent box office since the ‘Clash of the Titans’ remake in 2010. Luckily, he has the sequel ‘Wrath of the Titans’ coming out in March and the eventual sequel to ‘Avatar’ will save him in the long run.

Katherine Heigl’s new film ‘One for the Money’ disappointed with $11.5 million and shows a steady decline in her power to open a film. It’s the weakest opening with her as the main attraction and a far cry from the $23 million opening of ’27 Dresses’ and $27 million of ‘The Ugly Truth’.

(‘Man on a Ledge’ and ‘One for the Money’ were both featured in an online ticket deals that failed to entice audience and may have had an impact on grosses, a further sting to the low box office)

‘Haywire’ took a major kick in the guts hanging onto the tenth position after only two weeks in release and could be heading for the DVD bin in Australia.

New releases for the weekend 4-5 February 2012 (Superbowl weekend)

– The Woman in Black
– Chronicle
– Big Miracle

We predict: Chronicle #1

Popcorn Junkie prediction rate in 2012: 1/3 (33%)

Total studio grosses for releases in 2012 as of 22 January

# Studio # films released Cume
1 Universal 1 $56.6 million
2 Paramount 1 $52.7 million
3 Screen Gems Sony/Columbia 1 $44.9 million
4 Disney/Buena Vista 1 $41.1 million
5 Fox 1 $33.8 million
6 Warner Brothers 1 $26.7 million
7 Open Road Films 1 $19.6 million
8 Relativity 1 $15.2 million
9 Lionsgate 1 $11.5 million
10 Summit 1 $8 million

Box Office results taken from The Box Office Mojo.